It says something about my processing of information these days that my favorite story today is a satire by Josh Brown of The Reformed Broker, writing in the character of a discarded Dot Com boom mastcot on CNBC.com. Like all great satire, it's full of truth, and truth about public relations.
The article is a list of six things technology companies shouldn't do when launching.
This is my favorite part.
3. Gorilla Marketing is Fail: Guys, if you have to resort to staging impromptu singalongs in train stations or dressing up employees to run around South Street Seaport wearing fuzzy costumes in the August sun, that means you don't have a product that anyone really wants or needs. Imagine Apple staging a JobsMob with 500 college kids converging on a shopping mall wearing black turtlenecks—would never happen as people actually want the products. The more outrageous your marketing, the dumber your offering.
One has faith that the mispelling of "guerilla" is intentional.
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