My lapsed devotion to this blog may not be fixed completely any time soon but I'm going back through the archives of posts that should have been and giving them their due.
David Tao, writing for CNNMoney.com on June 17, wrote that upscale hamburger joints are now - yes - a bubble! I've largely retired the "Next Bubble" category since then because writing them up has gotten as bad as trying to attack a swarm of gnats with a flyswatter. But, hamburgers!
UBurger isn't the only new burger on the proverbial American block, and it will be harder to succeed as the specialty burger market becomes saturated. Nationwide, the trend of providing higher-quality alternatives to the major burger chains -- hence the "better burger" moniker -- has quickly spread from a few pioneering restaurants to dozens of copycats. How long before the burger bubble pops?
How long indeed? The article is actually a fairly straightforward accounting of competition in the upscale burger category no different from other reviews of software, cars or home electronics really. But why do they have to call everything a bubble?