In general, I resent gimicky, holiday-driven opportunistic pitches because they almost always lead to vapid, content-free journalism.
At the specialty resale sites NeverLikedItAnyway and ExBoyfriendJewelry, sellers are encouraged not only to get rid of gifts from their ex-lovers, but also to explain what went wrong with the relationship. “You MUST share your story,” the rules at ExBoyfriendJewelry stipulate. “We want to keep things fun and cathartic so get it off your chest and tell why you’re selling.”
Clearly, the PR teams behind these sites hit just the right notes in reaching out to Tuttle and finding an angle for the "holiday" that breaks out from the crowd with a useful, and funny, approach.
That's worth a salute on a day when every PR pro lacking imagination is jamming the media channels with same-old, same-old pitches.