I can't tell if I love or hate Antonia Oprita's CNBC.com article reporting that a custom tailor in London has seen the average waistlines of his clients shrink since the recession started.
According to tailors Norton & Townsend, British men have lost more than half an inch off their waist because of the credit crunch, as expense accounts slimmed down or totally disappeared.
“The majority of our clients are at executive level who would have seen a business lunch almost as part of their daily working life,” said Austen Pickles, head of Norton & Townsend, in a statement. “But that is no longer the case with expense accounts and lazy lunches out of keeping with the downturn in the economic climate.”
On the negative side, the story has only one source, no direct quotes, no data. It basically reads as if the reporter spoke to the tailor for 10 minutes and found the combination of recession, social technology and clothes keywords irresistible.
On the positive side, it's pretty hilarious and hey, who says the informed opinion of people who are close to those in the know about the state of the economy can't be illuminating.
Who hasn't dreamed of making "stuff my clients do every day," an economic indicator - the free version of expensive detailed academic research that gets you ink.
As a matter of PR alone, this was a nice score for the tailor.