JP Mangalindan of Fortune reported on one of my favorite technologies, Dropbox, in his April 18 onine column, reporting that the plucky company that creates a virtual file server for pennies is booming.
It's pegged to an office visit by CEO Drew Houston and is a great example of how even companies that are already popular and beloved of journalists can get even better press by taking the extra time.
Beyond Mangalindan's expert capturing of why the company has such devoted followers, I really liked the way he transitioned to "what's next" out of the profile:
Houston envisions a fundamental shift, one that's starting to happen already, where all your devices are seamlessly connected portals to content in the cloud. (One need look no further than Google's (GOOG) upcoming Chrome OS notebooks or Apple's (AAPL) snazzy, but storage-poor MacBook Air for evidence of what's coming down the pike.) So the Dropbox of today, a simple file-syncing and cloud data repository -- becomes a service that links all your devices and web services together, whether they're on the Web, in your living room, your pocket, or driveway.
That's vision - but it gives you a lot to think about beyond just "Dropbox is cool," which is where a lesser article would have stopped.
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