Today Al Yoon of Reuters covers accounts payable data from Paynet, a company that provides risk management tools to the commercial lending industry. Paynet turned its own business into an economic index of sorts worthy of news coverage, a holy grail in the media relations business.
The result is a one-source story extensively quoting Paynet's CEO on prospects for an economic recovery, a great plug for his business. That's even harder to pull off when, like Paynet, you aren't actually the lender but someone who watches the lender closely.
Most businesses with a window on such activity tend to be closed mouthed about it, which provides opportunities for companies willing to be strategic about what to share and with whom.
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